Tag: Manchester

Tag: Manchester

Back of The Net! Mr Soot’s Euro 2020 Social Media Campaign Hailed A Success

England’s dream ending to Euro 2020 may have eluded them – but one local company is feeling just champion!

Mr Soot Chimney Sweep’s social media campaign has been hailed a resounding success, with hundreds of interactions on their Facebook page and website during the tournament.

The campaign sprung into life with Mr Soot changing its logo for England’s semi final clash with Denmark.

And for the final, a series of Facebook updates generated scores of positive responses.

A ‘good luck’ posting secured over 500 likes. But this was easily beaten by a post-final message lauding Gareth Southgate’s men, which brought in over 1,000 likes.

Mr Soot owner David, who led the campaign, said: “We are thrilled and, to be honest, a little surprised we got so many interactions.

“There can be a certain level of world-weariness watching England but this time it was different.

“The way the team as a whole conducted themselves really caught people’s imaginations.

“Our messaging was quite simple but it certain seems to have chimed with the mood of the nation.

“We wanted to have a bit of fun with the postings and I think that’s why they did so well.

“For a smaller, local business to get this level of attention on social media is fantastic. Fortunately, this also transferred into increased website traffic and bookings for our sweeping and inspection services.

“We know this because many customers have told us that they’d seen our posts supporting the lads and really liked them.”

David revealed the company – which covers Manchester, Liverpool, Wigan and Stockport – has now been approached by marketing agencies who were impressed by the mini campaign and want to work with them in future.

“I think they have been surprised that a trades business does much marketing at all, at least not this type,” said David.

“But, as I’ve said before, we aim to be unique so we’re quite happy to stand out from the crowd.

“When dealing with us, you get a prompt, professional and friendly service. And people respond positively to that.

“That’s why we’re one of the fastest growing chimney sweeping companies in the country. And, just like with the England team, the best is yet to come…”

Video: Why you are BANNED from burning this in Chorlton, Withington, Didsbury or Northenden

It’s cheap, traditional and gives a good flame picture. But burning housecoal ANYWHERE in the Manchester City Council area could land you with a fine of up to £1,000.

The reason is because the whole of Manchester – including Chorlton, Withington, Didsbury, Northenden – is a designated Smoke Control Area.

The zone was brought in back in 1985 to help improve air quality across the city area. This means that regardless of whether you have an open fire or multi fuel stove, you cannot burn traditional housecoal.

And the only way you can legally burn wood on any appliance in this area is if it is a DEFRA Exempt Appliance. These are usually more modern stoves which are tested for emissions and cannot be ‘slumbered’.

The only fuel which can legally be burnt on any multi fuel appliance or open fire in this area is Approved Smokeless Fuel. More details on this can be found at https://www.gov.uk/smoke-control-area-rules

The overall picture on how the law is applied across Manchester is hazy (forgive the pun!) Manchester City Council said they couldn’t tell me how many complaints they’d investigated under the Clean Air legislation as complaints aren’t categorised in that way, and to search through every record would take days. However, they did confirm that since 2009, they hadn’t sought to prosecute a single person under the Act.

Nevertheless, why run the risk of being the first person in a decade to be fined? My advice is to always use the right fuels for your fireplace and, if in doubt, check with a professional!

Mr Soot Chimney Sweep is a co-founder of Burnright, a DEFRA-backed campaign which aims to educate solid fuel users on how to get the best out of their appliance while doing their bit for the environment. He’s also a HETAS Approved Sweep, and member of the Guild of Master Chimney Sweeps, offering a professional and friendly chimney sweep and stove service. Book Mr Soot online or call 0800 0541154