Mr Soot is swapping flues for flags ahead of the England football team’s Euro championships semi final battle with Denmark this Wednesday.
The professional chimney sweeping firm will be changing its famous logo – with the iconic sweeps’ brush replaced with the St George’s flag.
It will take pride of place on Mr Soot’s digital media channels, such as Facebook and Twitter, as well as on the website www.mr-soot.com
And if the team progresses, it will stay in place until the final on Sunday.
Company owner David said: “The team at Mr Soot has so much in common with Gareth Southgate’s men.
“We both have strength in depth, are known for delivering great results and, of course, we all love clean sheets!
“We can also set aside traditional rivalries between two of the cities we cover – Liverpool and Manchester – to work as one effective, united team.”
David was a firm football fan while growing up. His first proper memory of international tournaments was the 1990 World Cup in Italy.
But the one which sticks in his mind is Euro 96 and England’s semi final defeat to Germany on penalties at Wembley.
“I distinctly remember my mates and I cramming into our front room to watch that match. Nobody will forget the look of utter dejection on Gareth Southgate’s face that night when his missed that crucial spot-kick. Everyone watching felt it that night.
“However, the way he has grown in stature as England manager is an inspiration to many, not just in sport, but also business. No matter what is thrown at you, you keep moving forward. And the best way to respond to the doubters and naysayers is to keep being successful.
“Hard work, perseverance and self belief are key. The team embodies this and have become role models for many.
“Everyone at Mr Soot will be cheering the lads on this Wednesday. Getting to our first major footballing final since 1966 would be a magnificent achievement in itself.
“And who knows, maybe this summer will be the one where, after 55 years of hurt, football finally does come home…”